Studies show 73% of executives don’t believe that marketing drives demand and revenue. Determining ROI for our marketing efforts is essential.
Do you know which metrics matter to your boss?
In this cheat sheet, we'll share the six metrics that can determine the ROI of your campaigns.
● Six marketing metrics that prove the value of your marketing efforts
● Formulas and examples to help you calculate your own metrics
● Explanations and scenarios of why these metrics are important and how to interpret them.
● Run your marketing campaigns more effectively.