Build Your Own Buyer Personas

Use this free template to understand your audiences, create customer segments and deliver more relevant messages

buyer personas resource

In the pharmaceutical and related industries, due to its complexities, it's more important than ever to segment audiences to create stronger marketing campaigns.


Our free, customisable buyer persona e-book will let you easily organise your research to create your own buyer personas.

● Ask the right questions during persona interviews and surveys
● Format your persona research in a compelling way
● Use your buyer personas for segmentation, content mapping, and lead nurturing.
● Conduct smarter marketing.