Marketing Resources

Free Marketing Ebooks and Guides for the Science Marketing Professional

6 marketing metrics resource

6 Marketing Metrics Your Boss Actually Cares About

Learn the metrics to demonstrate roi.

Do you know which metrics actually matter to your boss? In this cheatsheet of metrics, we'll share the six metrics that do which will determine if your marketing campaigns are generating a return on investment. 

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inbound checklist resource

The Inbound marketing checklist

Start conducting inbound marketing campaigns.

Download this free checklist and start building your own custom inbound marketing campaigns and start generating leads by solving your clients' marketing problems.

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buyer personas resource

CREATE YOUR OWN BUYER PERSONAS

UNDERSTAND YOUR TARGET MARKET AND SERVE MORE RELEVANT MARKETING MESSAGES.

Our free, customisable templates and e-book will let you easily organise your research to create your own buyer personas to ensure that you are speaking to the right audience when conducting your marketing and content campaigns. 

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lead generation resource

The 30 Greatest Lead Generation Tips, Tricks & Ideas

Generate more marketing leads.

Generating leads - both high in quantity and quality - is a marketer’s most important objective. This e-book provides 30 ideas to generate more leads for the pharmaceutical and life sciences marketer. 

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